BASIC.SPACE
is an invite-only social commerce platform that provides an authentic commerce experience through collaborations with globally recognized brands and creatives.
ROLE: I was the lead brand designer across all marketing touch points, DESIGNING Experiential ASSETS, Social assets, and merchandising.
VIRGIL ABLOH X VITRA
The “Virgil Abloh c/o Vitra: US Edition” collaboration released and advertised through Basic.Space
BRANDON ALMENGO
Video made for the digital storefront consisting of limited edition prints from Brandon Almengo, the Los Angeles-based photographer documenting what’s new in music, fashion and art, at the speed of culture.
NAOMI AND MARI OSAKA NFT AUCTION
Social marketing assets for Basic.Space’s NFT debut — an inaugural art collection by Mari Osaka showcasing the many shades of Naomi’s personality and character. The auction lasted for 5 days and collectively sold for nearly $600,000. One of the editions was purchased for $200,200, which, to date, is the highest single NFT sale by a professional tennis player.
ZEGNA X FEAR OF GOD
Yashua Simmons, a Los Angeles-based style expert, hosted a styling session featuring products from the exclusive Zegna x Fear of God capsule.
DIMEPIECE
In this Experience, Founder of DIMEPIECE Brynn Wallner, shares a curation of timeless watches from Rolex, Cartier and Omega.
SUMMER OF LIBERATION WITH SERENA MORRIS (@bestoftrr)
Designed for a collaboration between Basic.Space and Serena Morris the founder of @bestoftrr, AN INSTAGRAM ACCOUNT WHERE SERENA CuratES looks from the e-commerce platform The RealReal. SUMMER OF LIBERATION WAS A PROJECT WE WORKED ON WITH HER ON THAT DREW INSPIRATION FROM 90’S TONI BRAXTON. people were able to shop curated looks from the realreal and watch a mixtape version of toni’s “he’s not man enough” music video.
magazine assets to promote the collab. Released page by page on instagram stories.
KROST x Barney’s New York
The SS21 collection drop on Basic.Space.
SUMMER WALKER
THE ICONIC vibrant pink telephone booth WHERE FANS WERE ABLE TO HEAR SUMMER’S “OVER IT” ALBUM EARLY WAS AUCTIONED OFF ON BASIC.SPACE IN SEPTEMBER 2021. WE SET UP A PHONE NUMBER FOR FANS TO LEAVE A VOICEMAIL ABOUT THEIR EX WHICH WE then turned into social assets.
